We fix the
worst bite
in the dish.
Three swaps per episode. Brands bid blind to be one of them — and the scoreboard decides if they earned it.
- 3
- swaps an episode
- 3
- numbers per swap
- 100%
- paid, disclosed
The 1,400 kcal breakfast sandwich
The full video drops to invited brand partners before it airs.
How a slot gets filled
No pitch decks, no media kits. One scoreboard row decides it.
We shoot the swap
Every episode takes one indulgent dish and pins its three worst ingredients down to the gram.
Brands see it first
Invited marketing teams watch the finished video before it airs, with the slots still unfilled.
Blind bids land
A bid is only allowed if the product beats the original on calories, protein or fiber. Amounts stay private.
The winner ships
You confirm the winner, their label goes on screen next to the swap — marked #ad, numbers untouched.
Beat the original
on one number.
The most nutritious product doesn't always win. A product just has to swing at least one of these — then the bid decides the rest.
- Fewer calories
- More protein
- More fiber
- Real label numbers, always shown on screen.
- Brands only ever see their own bid amount.
- Paid placements disclosed with #ad and a partner label.
Your product in three seconds of edit.
Upload your label, see the scoreboard row it creates, and name your price. If you beat the original, you're in the running.
Three swaps. Three numbers. One winner per slot.
All episodes